A website for tradespeople: what it needs to make the phone ring

What a tradesperson’s customer actually wants

They arrive from Google, usually on a phone, with a precise problem: a leak, a gate, a facade. They compare three sites in two minutes. They pick the one that shows the trade, the area, the proof and the contact without making them search. Design matters, but after those four points, not before.

The five pages that matter

1. Home: the trade and the town in the title, three main services, a call button, three photos, two reviews.
2. One page per main service: “bathroom renovation in Oxford” ranks better than “our services”. Each page answers a search.
3. Work: before-and-after jobs, with the town and how long the work took.
4. About: who you are, since when, with which team, and your insurance. This is the trust page.
5. Contact: tappable phone number, WhatsApp, short form, service area, hours.

Job-site photos make the site

No stock images: a customer spots a bought photo in a second. Three jobs well photographed on a phone, in daylight, before and after, beat twenty perfect images that are not yours. Show the details that prove care: a finish, a joint, a tidy site.

Reviews and proof

Google reviews are the most-read proof. Show three on the site, with first name and town, and link to your profile for the rest. Add the reassuring facts that are true: insurance, guarantee, certification, years in business, free quote. One fake review and the whole page loses credibility.

The call button and WhatsApp

On a phone, the number must be tappable and visible without scrolling, at the top and bottom of every page. A floating WhatsApp button converts the hesitant who will not call: they send a photo of the problem, you answer between two jobs. The form stays useful for detailed quote requests, not for emergencies.

Being found on Google in your town

• A complete Google Business profile, with the same name, address and phone as on the site.
• The trade and the town in each page title, naturally, without repeating it ten times.
• One page per service and, if you cover several towns, one page per main area.
• A fast site: a slow site on mobile drops in results, and the customer leaves before seeing your number.

What it costs and how long it takes

A five-page tradesperson’s site costs between $500 and $3,000 depending on the provider, see the pricing guide. At DYOU, the business website starts at €490, is delivered in days from your questionnaire answers and your photos, and belongs to you. To move faster, prepare your content with this guide.